The Unknown Product: Most Moxi Users Don't Know This Exists
The Awareness Gap
There's no mystery about why people use generic viability dyes. They know generic dyes exist. They may not know optimized alternatives exist. Most people don't even know viability reagents are available.
It's not that customers evaluated the options and chose generic - they just weren't aware there was a choice. When we emailed current customers to let them know viability reagents were available, we saw a distinctive uptick in orders. The demand was there; the awareness wasn't.
TL;DR - Product Awareness Essentials
- PCS Viability Reagents exist and are specifically formulated for Moxi V and Moxi GO II
- Most customers simply don't know this product is available
- When customers learn about optimized reagents, they often switch immediately
- Pre-diluted, pre-optimized, ready-to-use - no customer optimization required
- The product exists. The question is whether you knew about it until now
What You Might Have Missed
Discover the pre-optimized viability reagents available for your Moxi instrument.
What You're Missing What You're Currently Missing
If you're using generic viability dyes, here's what you're doing without:
Pre-optimization: Generic dyes require you to find the right concentration and incubation conditions. Optimized reagents deliver that optimization pre-done.
Pre-dilution: Generic dyes come as concentrates requiring dilution. Optimized reagents are ready-to-use - already pre-diluted.
Instrument matching: Generic dyes are generic - not optimized for any particular detection system. PCS reagents are formulated for Moxi V and GO II fluorescence detection.
Clear instructions: Generic dyes come with generic guidance. Optimized reagents come with concentration-based instructions specific to your sample preparation.
Who This Is For Who This Is For
PCS Viability Reagents are relevant to:
Existing Moxi V users: If you're running viability assays with generic dyes, optimized reagents provide an immediate upgrade path.
Existing Moxi GO II users: Same benefit - validated reagents that work with your instrument's detection system.
New instrument adopters: If you just got a Moxi V or GO II, starting with optimized reagents means never going through the optimization process.
Anyone tired of optimization: If protocol development feels like wasted time, pre-optimized reagents convert that overhead into productive work.
The Moxi Z Question The Moxi Z Question
An important note: viability reagents are for Moxi V and Moxi GO II only. Moxi Z uses Coulter principle detection without fluorescence capability.
If you have a Moxi Z, viability assessment requires different approaches - not fluorescent dyes. The Moxi V and GO II add fluorescence detection that enables viability dye assessment.
Knowing what products exist for which instruments is part of getting the most from your equipment.
Viability reagents require fluorescence detection. Moxi Z uses Coulter principle only. Moxi V and GO II have both Coulter and fluorescence capabilities.
Customer Response What Customers Say When They Find Out
The response to awareness is typically immediate interest:
"Why didn't I know about this?" - The most common reaction. There's no good reason not to know; the product just wasn't on the radar.
"How soon can I get it?" - Once customers understand the optimization burden they can eliminate, they want to make the switch.
"Does it work with my cells?" - Yes. Pre-optimized reagents work across cell types compatible with Moxi instruments.
The email campaigns proved it: tell customers this exists, and they buy it. The product delivers on what researchers want; they just needed to know it was available.
Making the Switch Making the Switch
Transitioning from generic dyes to optimized reagents is straightforward:
No revalidation required: The reagents are already validated for Moxi instruments.
Simple protocol switch: Follow the concentration-based instructions. Put X amount of viability reagent, put X amount of sample, incubate and go.
Immediate time savings: No more optimization experiments, titration curves, or protocol troubleshooting.
Consistent results: Same performance every time, without user-dependent variation.
Troubleshooting Guide
Frequently Asked Questions
Does Moxi have optimized viability reagents?
Why don't most customers know about viability reagents?
Are optimized viability reagents worth the cost over generic dyes?
How do I get viability reagents for my Moxi?
Key Takeaway
The product exists. Pre-optimized viability reagents for Moxi V and Moxi GO II - ready to use, no optimization required. Most customers simply don't know about them. Now you do. The question isn't whether these reagents are better than optimizing generic dyes yourself; the question is whether you're going to keep doing things the hard way now that you know an easier option is available.



